Hero Bar™
Brand Kit / v1.0 / 2026

Hero
Bar

Real fruit. Real meat.
Real little heroes.

Full Brand System
Identity · Packaging · Voice
01 / Logo System

The mark, in every mood.

Primary Wordmark
HeroBar
Stacked
HERO
BAR.
Monogram
HB
02 / Color

A palette that plays nicely together.

Hero Yellow
Sidekick Sun
#FFC93C
SKU 01
Cranberry
#E23E57
SKU 02
Apple Cinnamon
#F4953B
SKU 03
Orchard Apple
#8CC63F
Base
Midnight Ink
#1A1A2E

Each SKU owns a warm, fruit-forward hue. The yellow "Sidekick Sun" appears on every pack — the constant thread that makes them read as a family on shelf.

03 / Typography

Chunky, confident, still friendly.

Display — Caprasimo
Snack like
a hero.
Aa Bb Cc Dd 0123456789 !?&@
Secondary — Fraunces Italic
Every
bite earns
its cape.
Body — Space Grotesk
Real fruit, grass-fed meat, and nothing sketchy. Made for lunchboxes, after-school missions, and post-soccer comebacks. No high-fructose anything — ever.
04 / Characters

Meet the little
heroes inside.

Each flavor gets its own fruit-powered sidekick. Bold shapes, simple faces, no frills — designed to be drawable by a 6-year-old and printable on a die-cut sticker.

Bolt
The Cranberry Crusader
Power · Zoomies
Cinna
The Cozy Captain
Power · Big Hugs
Pip
The Orchard Scout
Power · Fearless
05 / Packaging

One family.
Three flavors of hero.

Hero Bar™
Fruit + Meat
Cranberry
Crusader
No sugar added
8g protein
1.2oz
Hero Bar™
Fruit + Meat
Apple
Cinnamon
No sugar added
8g protein
1.2oz
Hero Bar™
Fruit + Meat
Orchard
Apple
No sugar added
8g protein
1.2oz
06 / In The Wild

Brand applied.

Out-of-Home

Packed in
lunchboxes.
Built for legends.

HeroBar
herobar.co
Loyalty / Sticker Card
Hero Rewards Club
5 Stars = 1 Free Bar
07 / Voice

How we talk.

We are
  • Playful, not silly
  • Honest with parents
  • On the kid's team
  • Short. Punchy. Real.
  • Proud of what's inside
We are not
  • Preachy or clinical
  • Condescending to kids
  • Sneaky about ingredients
  • Cartoon-loud or chaotic
  • Afraid of a real word